What is Digital Marketing?

A sort of marketing known as “digital marketing” uses numerous digital platforms to promote a good or service. Websites, social media, and search engines can all be used for this kind of marketing. Digital marketing gained a lot of traction in the 1990s. In marketing, a business use a variety of strategies to sell its products and services to its intended audience. This procedure calls for both marketing and sales acumen.Professionals in this field are known as “online marketers.” Due to the rise of new technology and the increasing number of marketing trends, companies have had to change their strategies. 

There are 12 types of Digital Marketing which are as follows:


  1. Content Marketing
  2. Paid Advertising
  3. SEO (Search Engine Optimisation)
  4. Affiliate Marketing
  5. Instant Message Marketing
  6. Virtual Reality Marketing
  7. SMM ( Social Media Marketing)
  8. Influence Marketing
  9. Mobile Marketing
  10. Video Marketing
  11. Audio Marketing
  12. Email Marketing



It is one of the well-known types of content writing and one of the interesting Digital Marketing Project Ideas. Being one of the essential marketing strategies, blogging guides one through increasing the publicity considerably.

Blogs help in providing the consumers and clients with sufficient information which leads to the promotion of the brand. Brand promotion is one of the major strategies for grabbing the audience’s attention, leading them to buy the products.


A good blog should consist of certain factors such as :


  • Keywords
  • Images
  • Outbound and inbound links
  • A style
  • Formatting
  • SEO friendly
  • All the above-mentioned factors guide one through writing an SEO-friendly blog, leading it to become one of the topmost search engines on Google.